5 Step Strategy for the Blogosphere

Social media engagement requires a two-way conversation; it is based on building and maintaining relationships with your stakeholders. Consider these 5 factors when crafting your blogging strategy.

1.    Listen. Listen to the community to determine who your key audience is and what their key challenges are. Search for blogs and communities where conversations happen online. Listen to offline conversations about social media.

2.    Engage. Engage with the online/offline conversations. Leave comments on communities’ blogs/communities. Respond to comments left on your blog. Publicize your blog to your constituency in your newsletters, email communications and offline conversations.

3.    Solve problems. Target your blog posts to solve problems for your key audience. Educate, inform and add value with your posts.

4.    Be consistent. Post new, thoughtful content on a consistent schedule. 

5.    Be a good neighbor. Social media is about relationships, so insert links to the blogs you like to read in your blog posts, and hope for reciprocity!

More about social media strategy on http://coloradogivesblog.blogspot.com/2016/06/three-tips-for-how-to-answer-should-we.html

The ideas on this post have been synthesized from reading chapters 1-6 in our text: groundswell (Li & Bernoff, 2011).

Source:

Li, C., & Bernoff, J. (2011). groundswell. Boston, MA: Harward Business School Publications.